A call to action can make or break the success of your social media campaign. If you use the right words, your CTA will inspire your audience to take action — click on your ad, download your ebook, ...
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Facebook Ads has enormous potential. A few brands like AdoreMe and Rothys have exploded in popularity partially thanks to their strong and very prevalent ad campaigns, even though they were both in ...
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Copywriting is an essential skill for anyone with an online presence these days.
Ironically for some, writing one clear sentence that gets their message “just right” can be as difficult as writing ...
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Copywriting and content marketing are both a combination of creativity and science.
You need to choose the exact right words to have a strong-sounding cadence and an immediate appeal to readers, or ...
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Sometimes, writing ads for Google Adwords sucks. We all hate it.
It feels nearly impossible to fit a compelling offer into a 30-character headline or 80-character description.
To make matters ...
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